Two way SMS is a messaging system that incorporates both the sending and receiving SMS into a complete featured service through a web based platform using API’s.Generally, two way SMSes are of two types Long and Short Code that aids to deliver the messages to the end user using keywords. 2 way SMS facilitates end users to send a preferred keyword to the predetermined Long Code or Short Code to receive a reply.
The Short Code is a 5 digit number and the Long code is a 10 digit Virtual Number which are used to convey text-based information to the prospective.In general, keyword specification is used by the companies in understanding the customer’s preferences to convey prompt information as requested.Based on business needs, unlimited keywords are permissible.
SMS is validated to convey a short message or prompt information to an individual or bulk population instantly.Similarly, two way SMS enables businesses to respond to customer requisitions promptly and respond back in real time for fulfilling needs. It is the most efficient service to engage customers loyally, offering promotional or transactional information in the most effective way. Based on the keyword requisition, two way SMS facilitates mobile verification, opt-in database systems, lead generation, subscription activities, and in receiving feedback etc. Long and Short Code services are mostly adopted by banking and financial institutions, hospitals, educational sector and etc. SMS Striker Long Code Service facilitates uninterrupted services with no human involvement.
SMS Striker provides Long Code services in the following ways:
Dedicated Long Codes:It is a Long Code that gets assigned wholly to a particular organization. Unlimited keywords can be availed as per business requirements and are not disclosed to any other organization.
Shard Long Code: It is a Long Code that gets assigned to multiple organizations with keywords specificity. Keywords allotted to one organization will not be shared with the other concerns.
Benefits of two way SMS:
Here is the list of benefits of two way SMS driving companies in reaching their goal – customer engagement:
Encourages customer interaction:
It enables businesses to gather information from the customers instantly through surveys, product launch promotions, contests, etc. validating the market presence.
Keywords:
Business can set up per-defined keywords to identify the customer preferences to respond, file and to sort out messages conveniently. SMS striker provides dedicated and shared long codes as per business requirements.
User-friendly Interface:
SMS Striker’s user-friendly Interface allows businesses to create interactive campaigns that can be sent, replied and monitored on a single integrated platform. SMS striker offers furnished API suites to integrate any third party tools and applications.
Real-time reports and analytics:
We uphold responsive and intuitive analytical tools to help businesses to grow strategically proficient. Our platform potentially elaborates insights of live reports in a call, dedicated reports, Shared Reports, Sender ID based reports, and Keyword sent and responded keywords report. Analytics are made simple providing Keyword, Number and Reply-wise analysis.
The beauty of two way SMS is that businesses are permitted to design conversational type of marketing messages rather than targeting audience with a simple promotional message. Strategic approach to customers through unlimited keywords incepts that business is not limited there and is open for a better interaction. This paves a way to keep up customer’s attention for few more seconds, thus increasing chances of closure which in turn comprehends ROI.
With thanks! Valuable information!