SMS has been the key marketing strategy and is the most successful text communicating platform in the telecommunication sector. SMS is seen as a historic marketing tool by organizations and are looking forward for using it as an opportunity to transmit information to customers. The success of SMS is that is simple, reachable, cost-effective, and reliable. Because of this uniqueness, SMS formed a favorable marketing channel for all types of organizations.
With this uphold, SMS has advanced with varied options in reaching customers instantly with the required and updated information. An SMS offers feasibility to campaign in multiple types but most of the Organizations make use of Normal and Unicode SMS for conveying updates.
Let us discuss the differences of two types of SMS in detail – Normal SMS and Unicode SMS:
| Normal SMS | Unicode SMS |
| SMS message is sent only in the English language | SMS can be sent in multiple languages, apart from English. All regional and International languages are included. |
| Normal SMS is limited to 160 characters from the GSM alphabet. | Unicode SMS is limited to 70 characters |
| The GSM alphabet set includes Latin characters, digits and few special characters. | This refers to the text messages sent and received that are not included in the default GSM alphabet set. |
| Communicates information in a Universal language | Communicates information in a local regional language |
SMS Striker offers a simple user-friendly dashboard that permits to import bulk numbers in any format. SMS Striker is the leading Bulk SMS Service provider offering varied flexible services to reach bulk population at an affordable price. Out of which SMS is one of the widespread Service. Businesses are advantageous to avail the feasible features like File SMS, Custom SMS, Templates, and SMS incorporated with Missed call number, Short URL, Long Code in conveying expressive information to the customers in demand of the businesses.
Striker’s UI is well versed to extract transparent reports and analytics to comprehend the ROI. Powerful API suites and redundant gateway servers in different locations provide zero downtime in sending SMS with the delivery accuracy of 96% to the organization. SMS Striker is the best and competitive Bulk SMS Service Provider to elevate your business efficiency in Promotional and Transactional angles among the various competencies.