Mobiles are definitely a feasible and convenient way of communication where the text messages are the most fundamental forms of it. Right from the invention, SMS have proved to be the most basic form to speed up communication,cut to present, it formed commercial marketing aspect tuned to Bulk SMS Service known to everyone holding a powerful position in today’s online marketing world.
Though it is the spine of mobile devices, still we, at times neglect and unlike our mobiles buzzing out with marketing SMS from next door especially we struck up with something that is important. Due to which at times we often un-notice some important messages from banks or services availed.
In order to avoid such annoying situations, TRAI has pulled the plug off by differentiating the SMSes like Promotional and Transactional. So, in this post let us discuss the bells and whistles of the two types of SMS services:
Promotional SMS:
As the name suggests, a Promotional SMS is sent with a purpose to sell, market, and advertise or to promote one’s product or service. The SMS that is sent with a purpose to sell something, it is categorized as a promotional one. Such SMS’s specifically used for conveying offers, promotions, discounts etc. and are not sent on DND numbers, sent only between 9am to 9pm only.
Transactional SMS:
Transactional messages are something that is considered important by the users as it talks about the services already availed. In simple words, such SMS are referred as Service messages. These SMS’s are sent to help users to give information about the services they have already availed devoid of promotional or marketing tone. Such SMS’s are specifically used to convey information regarding account details, OTPs, balance etc. These are sent on DND numbers and are sent any time.
Bottom lines:
These are the prime differences of Transactional and Promotional SMS. It is very important to know such differentiation as when a transactional sms is sent with some promotional offer then it is fined heavily. So for this reason knowing some specific details is highly essential.