In the age of internet communication over digital platforms has become an inseparable part of our life. Thanks to technological innovations that have made it possible for businesses to communicate with customers across multiple platforms. Though we step ahead of many things like radio to television ads, newspaper to internet and E-mails to SMS, an effective and direct communication channel is through SMS. This enables businesses to reach their customers almost instantaneously with business updates on the move.
Here’s a list of four compelling reasons you should add SMS marketing to your marketing strategies.
Time Efficient and Cost Effective Channel:
SMS provides a convenient medium of sending updates, notifications, alerts, and convey information to mass population in one go. As propagated by research studies, SMS likely gets open and read in a shorter period of time compared to email. High open and responsive rates make SMS Marketing a better communication channel of reaching customers. It is also time efficient communication strategy as it takes minimum time to compose and send promotional updates and transactional alerts to customers. A single SMS holds only 160 characters, businesses need to convey message in short and crisp way saving time and resources of both customers and businesses. Additionally, a Company need not to depend upon 160 characters to do the job, as SMS feasibly incorporates Short URL to make customers reach website, visualize an image, to hear an audio and to see a video. Incorporating a Virtual Number in a SMS configured with a missed call and Long Code Service, and shall help businesses to count on customer’s interests in terms of lead generation, segregate and to target audience.SMS Marketing is cost efficient compared to all other commercial channels like print media, newspaper ads, etc.
Creates a Personal Touch:
70 to 80% of people make buying decisions based on how they are remembered and treated. SMS marketing paves way for the business to get personal with customers in a professional way. A crisp message wishing customers on their birth-day’s and anniversary’s can have a positive impact on brand building of your company.
Advanced Technique:
SMS Marketing has become trendy with advancements in technology, with features like Unicode SMS, File SMS, Excel Plug-ins, Short URL and Long Code service; you can reach your customers with informational and promotional update. Advanced analytical tools empowers you with detailed report of when an SMS got delivered, who received it and at what time link is clicked, providing actionable insights for the businesses comprehending ROI. Powerful API suites enabling integrations of any third party application is an added advantage for business. SMS Striker provides multiple SMS Gateway connectivity ensuring deliverability of SMS from different operators with zero downtime across the country and internationally.
Eco-friendly:
SMS Marketing is an eco-friendly communication platform. With increasing mobile phone users, businesses are creatively opting for mobile-friendly marketing techniques. Information conveyed through SMS waves off the paper use and the printing expenses. Your business can go green opting SMS Marketing Strategy for your business. Whether it is a promotional or transactional message, dropping it into the customers pocket is most important which SMS Marketing does perfectly.
To know more about the SMS Marketing reliability and other advanced features in terms of enhancing your business, do contact us +917097171717 or write us sales@smsstriker.in. Our consultants are always happy to help you gear up marketing strategies to achieve your goals.