Customer engagement is one of the stepping stones of success for every business. A competitive communication channel is must to transfer relevant information and maintain customer relationship. To pop up business information into the customer boxes instantly is never an easy task. Nowadays, the omnipresence of mobile and its feasibility of communicating anywhere anytime have made businesses to evolve their marketing strategies around it. Two common platforms in which businesses communicate are SMS and Email marketing. Both the marketing strategies provide an affordable mass communication platform to convey information and exclusive offers. Email marketing is a traditional strategy with a noteworthy fan base; SMS Marketing is a trendy aspect. But what is appropriate for your business or more specifically your customers?
This blog post will help you compare both the marketing strategies explaining which is effective and can work well for your business.
Open rates:
Statisticians claim that in near future the presence of mobile phone shall increase dramatically. SMS is a basic feature of mobiles irrespective of device type. In other word, an average user is familiar with its operation and mode of working. Studies exhibit that an SMS grabs the user’s attention within the first few minutes of delivery with a competitive accountability of 98% whereas emails estimated only 25 to 28% open rates. An Email gets opened with internet feasibility. This is why the text marketing plays a major share in transmitting information.
Response rates:
People carry mobiles everywhere and check updates whenever they get time. This change in lifestyle increases the odds of checking informational or promotional SMS from companies. Local businesses can send actionable messages at an appropriate time.
SMS Striker helps all industry types to integrate their marketing efforts with SMS via powerful API suites and redundant Gateway servers. Transactional and Promotional Bulk SMS can be sent to users in a fraction. So businesses can maintain high customer engagement rates.
On the contrary, though Email marketing flourished with a wide adoption rate still chances of emails getting lost in user’s inbox or landing in spam folder exists and decreases the effectivity of the campaigns. Emails, altogether shows lower response rates when compared to SMS.
Cost Effective:
SMS is an affordable and efficient marketing strategy at comparatively low cost. Email requires creative designs and the need to look compatible across users, crafting it is an costly attire. On the other hand, SMS with just 160 characters let’s you reach the masses cost effectively in a hassle free way.
Customizable:
Customer interaction creates the way for customer satisfaction for businesses reaching them with the right information at the right time is necessity. Proper communication with customers helps in knowing them better and gathering data for better analysis. So, tailoring personalized messages based on customer interaction and transaction creates better customer engagement rates.
Emails, on the other hand are expensive to get an equal amount of insights about customers. Small and medium size companies find SMS as the most affordable option to reach clients effectively.
No Opt-outs:
SMS, like that of Emails does not have “unsubscribe” option by default for the customers to opt-out of your database. Hence the churn rates are very less comparatively as customers don’t see an opt-out option every time they receive a SMS.
Quality Information:
SMS hold only 160 characters for you to convey information whereas emails tend to support large content. Readers can lose interest and miss on the important information you want to convey. Incorporating a Short URL with regards to image, video, audio and website can push your customers directly to the page where you can ask them to take action.